We compared 2 loyalty program software solutions to help you find the right fit for your team.
Last updated: May 5, 2026 ยท Reviewed by Tim
| Tool | Pricing | Key Features | Best For |
|---|---|---|---|
| Freemiumfrom $0/mo | Custom earning rules per productMulti-tier VIP ladders | Shopify merchants seeking to enhance customer retention and loyalty | |
| Quote-Based | Flexible rewards and incentivesReferral program for customer acquisition | Brands and retailers looking to grow customer loyalty and retention |
The pricing landscape for loyalty program software tools breaks down like this: 50% offer freemium pricing, 50% offer quote-based pricing. 50% offer free trials or free plans, allowing you to test the product before committing. Key features to compare include custom earning rules per product, multi-tier vip ladders, flexible redemption options. These tools serve a range of users. Matching the product to your actual workflow matters more than counting features.
Freemium ยท from $0/mo
Toki is an all-in-one Shopify loyalty platform that helps businesses build customer loyalty through points, memberships, referrals, and more, to increase repeat purchases and revenue. Notable: 500+ stores trust Toki and $10M+ revenue driven. Free tier available, with paid upgrades for additional features.
Quote-Based
LoyaltyLion is a customer loyalty platform that helps brands increase repeat purchases, customer lifetime value, and revenue streams through customizable loyalty programs, rewards, and advanced analytics. Notable: Trusted by leading brands with significant revenue impact. Pricing available upon request.
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Of the 2 tools we reviewed, Toki has the most complete profile. Toki is an all-in-one Shopify loyalty platform that helps businesses build customer loyalty through points, memberships, referrals, and more, to increase repeat purchases and revenue. 500+ stores trust Toki and $10M+ revenue driven. The best choice depends on your needs, team size, and budget.
Yes, 1 out of 2 tool offers free plans, freemium tiers, or free trials. Options include Toki. They allow you to evaluate the product and its features before making a financial commitment.
The most common features across loyalty program software tools include Custom earning rules per product, Multi-tier VIP ladders, Flexible redemption options, Flexible rewards and incentives. The actual differentiators tend to be how well the tool fits your specific workflow, how well it integrates with your existing tech stack, and the quality of customer support.
We scored each tool on pricing transparency, feature completeness, target audience fit, and available social proof. Tools that provide clear pricing and audience information score higher.